Case Histories
Independent
research
results
Restate the benefit before proving it.
State the source and relevant facts or
figures about the product.
Expand of the benefit.
Induce Participation
Ask Questions.
Product use.
Visuals.
Demonstrations.
Listen
Encourage the prospect to ask questions
The Visual
Presentation
Show and Tell
Increase retention.
Reinforce message.
Reduce misunderstanding.
Create a unique and lasting impression.
Show your buyer you are a professional.
VISUAL AIDS HELP TELL THE STORY