o
Strive for
Passion, Not
Perfection
Attitudes result
in desire (or
need).
49% percent remember something that was not even
mentioned
Allow buyer to develop positive personal attitudes
toward your product.
Convert need into want and into the belief that your
product can fulfill a certain need.
THE SALES PRESENTATION TOOLBOX
Persuasive
Communication
Construct logical
reasoning based on:
Seven factors that help you to be a better
communicator:
1.
2.
3.
4.
5.
6.
7.
Using questions.
Being empathetic.
Keeping the message simple.
Creating mutual trust.
Listening.
Having a positive attitude and enthusiasm.
Being believable.
o
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Major premise.
Minor premise.
Conclusion.
Make the
presentation fun.
Personalize your
relationship.
Build trust.
Use body language.
Control the
presentation.
Use the Paul Harvey
dialogue.