PR TIMES AFRICA PR TIMES AFRICA Magazine june 2015 | Page 14

P RESS
R ELEASES
are the selfies of the Marketing World
Max Tatton Brown via: www.maxtb.com
T
he press release was a
document born of necessity.
Nascent public relations
professionals realised the best way
to get ahead of the story and
speculation was to distribute a short
statement of the facts. And i