MARKET
Competitive designer market
The current time has proven to be a competitive environment
for new designers to stand out as successful businesses. In fact,
the industry is over loaded with talented creatives but only few
emerge on the official scene. The threads faced by young designers are endless but often are linked to financial difficulties
to produce goods. Luckily, the British Fashion council has understood, early enough, the financial need of emerging designers and now offers possibilities of fundings through loans and
bursaries to the most talented ones. NewGen and Fashion East
sponsored Katie Eary in the early days of the label.
High pricing
The local manufacturing of small businesses products often
translates in high pricing of the clothes, which, in time of financial crisis, can hold the audience away from investing into the
designer market. To reassure the public of the value of their
purchase, companies such as Katie Eary will have to focus on
promoting other aspect a brand – quality, ethos, ethical issues,
brand values – in order to compensate the public investment
Key contries where designer manufactures products
Stockist
Mintel studies report that department stores remains the most
popular environment to shop for designer goods (43%). It also
demonstrates that ‘the great success of Net-A-Porter and the
increasing designer lines at ASOS show that consumers are
keen on the method of online buying’ (20%) thus influencing
a shift in luxury goods consumers shopping habits and offering
emerging labels new perspective of retail space. Katie Eary has
recently secured retail opportunities with both ASOS and Mr
Porter and can rely on the establishment of those two online
retailers to increase sale figure for the upcoming seasons.
Men luxury online retailer Mr Porter
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