OBJECTIVES
•Clarify and establish the value and ethos of the company
•Generate ress coverage in previously unreached media with
great emphasize on women fashion publication.
•Attract interest from Europeans and American stockists
European - 2 stockists
American - 4 stockists
•Increase sale by 30% for the SS13 & AW13 seasons
•Raise awareness towards the label
•Increase social media following
Twitter + 300%
Facebook +200%
Instagram : 1500 followers
•Re-link communication with audience
SS13
7