A Brand with
Style
By : Marcy Twete
You wake up , wander towards a dark closet and somewhere between asleep and awake , you choose your outfit for the day . In your tired state , you do your best to look professional and appropriate , but at any time during this daily closet pull , do you think about your style ? Do you think about your brand ? Most women are just trying to get out the door in time , and the pre-dawn hour is rarely the time to contemplate your personal brand . However , your style contributes heavily to the brand you present to your coworkers , friends , potential clients , leaders , and everyone in between . It ’ s what can differentiate you from your peers and competitors , add to your poise , and ultimately build your personal brand .
16 POWERCULTURE APR2013