A Brand with
Style
By: Marcy Twete
You wake up, wander towards a dark closet and somewhere between asleep and awake, you choose your outfit for the day. In your tired state, you do your best to look professional and appropriate, but at any time during this daily closet pull, do you think about your style? Do you think about your brand? Most women are just trying to get out the door in time, and the pre-dawn hour is rarely the time to contemplate your personal brand. However, your style contributes heavily to the brand you present to your coworkers, friends, potential clients, leaders, and everyone in between. It’ s what can differentiate you from your peers and competitors, add to your poise, and ultimately build your personal brand.
16 POWERCULTURE APR2013