13
PL: With more than 80 years of history, how was F. Ferreira da Silva born and what led to its creation?
AS: F. Ferreira da Silva, Lda was born from my grandfather's dream of having his own business. Starting to work with glass from an early age, in 1941 he decided to create his own glass cutting company to decorate lamps, chandeliers and candle holders. However, his desire to grow led him to move into the production of lamps, creating from scratch an industry that had no tradition in the central area.
PL: A few years later Villa Lumi appeared, tell us a little more about the brand.
AS: With an already strong presence in several foreign markets, the company felt it was time to improve its image and its own concept and decided to move forward with the creation of the brand. This was accompanied by a new strategy, an image and the development of more differentiated products without ever forgetting our origins and our language.
PL: What motivates you to work in the lighting sector?
AS: The lighting sector is a very challenging sector, not only because it is not a basic necessity product, but because it is a complement to an entire decoration project. This forces us to be increasingly creative and present increasingly distinctive pieces that follow market trends.
" To innovate we have to leave our comfort zone, which is not always easy, but it is essential, as this is the only way we can differentiate ourselves from the rest. "