To do this, I invest in excellent design and marketing teams and encourage them through travel, visits to museums, participation and visits to fairs, annual and continuous training in the area of luxury and digital marketing and design.
And, in this way, we give them the tools to follow trends not only in the world of furniture, but also in art, architecture, design, fashion, music and cinema.
PL: What is the weight of exports for your company and what is the difference with the domestic market?
CS: Since the beginning of the project, the objective has been internation- alization. Our mission was to create brands that become global and world-renowned. Currently, more than 99% of our turnover comes from exports, the USA is our main market, but we sell to all corners of the world, from Australia, to the Middle East, Europe and South Africa. Despite the very positive results at an international level, we do not intend to exclude Portugal and, therefore, we are developing a medium/long term plan in order to implement and promote our brands in the domestic market.
ENTREVISTA / INTERVIEW
.17 | FEV./FEB.
"Our mission was to create brands that become global and world-renowned."