Portfolio 6 month marketing plan Pull and bear | Page 33

5. EVALUATION
One of the main difficulties with the marketing plan
was the timing. And decided where the product
range will be promoted. There was a lot of research
involved to conclude a solid plan.
Overall, concept of the new product range is a
good idea, the plan is well thought out with
relevance to the brand however more ideas could
have been incorporated in the plan including what
the products should offer as well as ideas about
how the products could be promoted.