Portfolio 6 month marketing plan Pull and bear | Page 33

5. EVALUATION One of the main difficulties with the marketing plan was the timing. And decided where the product range will be promoted. There was a lot of research involved to conclude a solid plan. Overall, concept of the new product range is a good idea, the plan is well thought out with relevance to the brand however more ideas could have been incorporated in the plan including what the products should offer as well as ideas about how the products could be promoted.