Date Ac�vi�es Budget Notes
01 / 04 / 2017
14 / 05 / 2017
Proposal of new product range, wai�ng for approval.
Beginning to source products( two weeks) for the‘ eco-range.’
N / A
£ 1,000 Arrange mee�ngs with buyers and suppliers.
28 / 05 / 2017 Create a plan for filming first few campaign videos.
10 / 06 / 2017 Video campaign release
£ 5,000 Models needed Camera crew & permission to film.
£ 8,000 American Public figures such as Serena Williams, Stephen Curry.
30 / 06 / 2017
02 / 07 / 2017
Recommenda�on and communica�on response.
£ 100 Document all ac�vity and interac�on, create surveys and quizzes online.
Product tes�ng |
£ 500 |
Arrange group |
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mee�ng to assess |
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the products. |
15 / 07 / 2017 |
Film campaign( 3) |
£ 4,000 |
Evaluate the |
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response from |
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video campaigns. |
20 / 08 / 2017 |
Launch date! |
£ 7,000 |
Set a pop up shop to offer customers a free drink to celebrate. |
03 / 09 / 2017 Release all products from the stock. Half of the stock online and half to go in store.
30 / 09 / 2017 Release the rest of the stock in selected UK Pull & Bear stores.
N / A
N / A
Post throughout the day on social media to promote the launch date.