Date Ac�vi�es Budget Notes
01 / 04 / 2017
14 / 05 / 2017
Proposal of new product range , wai�ng for approval .
Beginning to source products ( two weeks ) for the ‘ eco-range .’
N / A
£ 1,000 Arrange mee�ngs with buyers and suppliers .
28 / 05 / 2017 Create a plan for filming first few campaign videos .
10 / 06 / 2017 Video campaign release
£ 5,000 Models needed Camera crew & permission to film .
£ 8,000 American Public figures such as Serena Williams , Stephen Curry .
30 / 06 / 2017
02 / 07 / 2017
Recommenda�on and communica�on response .
£ 100 Document all ac�vity and interac�on , create surveys and quizzes online .
Product tes�ng |
£ 500 |
Arrange group |
|
|
mee�ng to assess |
|
|
the products . |
15 / 07 / 2017 |
Film campaign ( 3 ) |
£ 4,000 |
Evaluate the |
|
|
|
response from |
|
|
|
video campaigns . |
20 / 08 / 2017 |
Launch date ! |
£ 7,000 |
Set a pop up shop to offer customers a free drink to celebrate . |
03 / 09 / 2017 Release all products from the stock . Half of the stock online and half to go in store .
30 / 09 / 2017 Release the rest of the stock in selected UK Pull & Bear stores .
N / A
N / A
Post throughout the day on social media to promote the launch date .