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STATISTICS
DANTE MATIAS P.
We have been looking for
such pokemongo.gamepress.gg, thesilphroad.com/research, businessofapps.com/pokemon-go-usage-revenue-statistics, and these are the best statistics we have found.
Importance of Pokemon in small business
How important has Pokémon GO been for small businesses? Originally appeared on Quora: the knowledge-sharing network where people with unique insights answer compelling questions.
Answer by Brian Roemmele on Quora:
In less than a week, the phenomenon of Pokémon GO has completely transformed retail businesses. Astute small business owners have responded instantly to the opportunity presented by the traffic the game has presented to otherwise almost abandoned streets.
Pokémon Lure Modules
The simplest way to actively engage in Pokémon GO Marketing is to establish a Pokémon Lure Module purchase for the physical retail location. This will capture game characters in the geolocation for about thirty minutes.
The Lure Module marketing technique works out to be $1.19 per hour, while the business is open:
14,500 Pokécoins / 680 = 21 8-packs of lures
(21 * 8)/2 = 84hrs
• $100/84 hr = $1.19/hr
This technique has already raised the number of paying customers to small businesses to a level unseen in the history of smartphone apps. For example, my buddies at L’inizio Pizza Bar in New York City made it on @CNBC when over the last weekend they raised business by 75% using Lure Modules:
Gotta catch ‘em all: Pokemon Go is boosting business for restaurants
I have urged thousands of small businesses to utilize this opportunity while it continues to gain momentum. Just about any small retail business can participate to a greater degree.
MICAELA LOLA