iT IS HELPING SMALL BUISNESS
In the US, the game has been downloaded more than 2 million times on iOS devices, generating roughly $1.6 million in daily revenue from in-app purchases, according to SensorTower data shared with BI Intelligence. Furthermore, across both iOS and Android, there have been more than 7.5 million downloads in the US alone.
Pokemon is d more than WhatsApp and Instagram, according to SimilarWeb. On average, users in the US are spending 43 minutes each day playing Pokémon Go, compared with 30 minutes for WhatsApp, and 25 minutes for Instagram.
Local businesses are already using one of the in-game offers (called Lure Modules) to drive customers to their stores. Lure Modules, used to "lure" Pokémon to specific locations, are purchased within the game by players and then applied to local landmarks or businesses, which then become Pokémon Go hotspots.
Users then visit these locations to find rare items and creatures. In Sydney, Australia, for example, high-end Chinese restaurant Tanghui announced that it would be activating one of the Lure Modules at lunch and dinner times, attracting Pokémon Go enthusiasts to the establishment, according to Business Insider.
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