Mailing
Email marketing is an easy way of getting across a direct message, emails can be personalized to target a certain customer by analyzing user data. Email is also a inexpensive method of communication, as there is no cost for printing or distribution. Email is measurable, open and click through rate can be monitored. For an email to be effective it needs to be interesting, relevant and timely, other wise they are likely to unsubscribe.
Pocket Shopper will use email to communicate with users, this will include promotions and updates. Pocket Shopper will also use email to communicate important messages such as updated regulations and the updated GDPR privacy policy, as shown in the email.