Push Notifications
Push notifications are hard to avoid as they show directly on your home screen, unless the user turns the notifications off. It's a quick and effective way of getting a message across to engage the user in the app. Many apps now send notifications daily, these need to be relevant to keep the user engaged, this may include personalizing the message to the user.
Pocket Shopper will send push notifications weekly to help users stay engaged, this will include updating users with new stories on the news page as well as any promotions. Notifications will also be sent if a user has a message from their style advisor and if they have items in their basket, to encourage them to purchase.
"Bring some colour to your work wear with the new trend page, bold summer work wear - Shop Now"