J . Pritchard
Lululemon ’ s popularity stems from its commitment to creating apparel that performs as well as it looks . Signature buttery-soft fabrics and thoughtfully designed pieces are ideal for the dynamic movements of pickleball . For mixed doubles teams , coordinating styles like the quick-drying shorts with built-in liners for men and supportive , stylish sports bras and skorts for women offer a winning combination of comfort and performance .
“ Lululemon has grown beyond just yoga ,” says Hirt . “ I ’ m sure we ’ ll see them continue to offer a variety of pickleball apparel items that we ’ ll all be wearing all day and night .” Indeed , the brand ’ s ability to seamlessly blend style and functionality makes it a favorite for players who want to look and feel their best both on and off the court .
Hirt believes Lululemon ’ s partnership with Life Time is a particularly effective marketing strategy . “ Life Time has more than 750 courts across the country today , with more coming ,” she explains . “ There have been more
brand is constantly expanding its offerings . Pickleball enthusiasts can look forward to new additions like a weekender bag , polos , quarter-zip pullovers , and a dress . “ Based on the success of the Icon shorts and the Legacy skirts , we are expanding that category ,” Gable also reveals .
J . Pritchard is dedicated to bringing “ high-level quality fabrications to the pickleball market that look as great as they perform .” And the brand ’ s connection to the Pritchard family remains strong . While not involved in the day-to-day operations , founding family member Frank Pritchard continues to be an ambassador for the brand , embodying the spirit of the sport and its enduring legacy . With plans to launch pickleball equipment in the future , J . Pritchard is poised to become a true all-in-one lifestyle brand for pickleball enthusiasts .
Lululemon
This athleisure giant has transcended its yoga roots to become a go-to for pickleball players seeking highquality , versatile apparel . From Major League Pickleball events — where Lululemon outfits entire teams — to local courts across the country , the brand ’ s presence is undeniable . And with Life Time recently naming Lululemon as its official apparel partner for pickleball and tennis , the company ’ s influence in the sport is only growing .
Lululemon
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