Forget the old clichés of tennis whites and country club exclusivity . Pickleball , with its inclusive spirit and energetic gameplay , is rewriting the rules of courtside style . As players demand apparel that performs as well off the court as it does on , a new generation of brands is stepping up to the challenge . They ’ re ditching generic sportswear and embracing high-quality , versatile designs that reflect the modern pickleball player ’ s dynamic lifestyle .
No longer confined to the court , this new wave of athleisure seamlessly transitions from intense rallies to post-game social gatherings , workdays , and evenings out . These brands understand that pickleball is more than just a sport ; it ’ s a lifestyle that demands apparel that can keep up .
Here are five brands that are leading the charge , delivering both performance and style for pickleball enthusiasts .
Alo
Alo
A dominant force in the yoga world , Alo has quickly become a favorite among pickleball players who prioritize both performance and style . Known for fashion-forward designs and high-performance fabrics , Alo offers pieces that seamlessly transition from the court to everyday life .
One of the most popular items , the Match Point tennis skirt , has become a staple on pickleball courts everywhere . It ’ s a flattering fit , plus built-in shorts and a convenient side pocket make it a practical and stylish choice for any player . And with Alo ’ s signature Airbrush fabric , it offers a soft , comfortably compressive feel that moves with you .
But Alo doesn ’ t stop at skirts . Its extensive collection of sports bras , with more than 100 options in the Airbrush fabric , ensures a perfect fit and unparalleled support for every player . From bold colors to trendy cuts , Alo empowers players to express their individual style while enjoying maximum comfort and performance . It ’ s no wonder Alo is a constant presence both on and off the pickleball court .
“ Alo ’ s sponsorship of pickleball pro Parris Todd is a smart move ,” says Lydia Hirt , an influential pickleball player and marketing leader in the sport . “ Parris is a top performer on the pro tour and has a strong Instagram presence . This allows Alo to authentically reach the pickleball community and tap into its growing popularity .”
J . Pritchard
More than just a clothing brand , J . Pritchard is woven into the very fabric of pickleball history . Named after the sport ’ s founding family , the brand carries a legacy of authenticity and a commitment to quality . “ We are THE authentic brand of pickleball ,” says Darren Gable , president and co-founder , “ working with the founding family to honor their legacy and make sure we continue to tell the true story of how pickleball was invented .”
This commitment to heritage translates into classic silhouettes and sophisticated color palettes , bringing a touch of timeless elegance to the pickleball court . Performance polos and skorts — crafted from breathable , moisture-wicking fabrics — are designed for optimal movement and comfort . But J . Pritchard doesn ’ t stop at on-court style . Its Social Club collection , featuring cozy joggers and crew neck shirts , ensures that you look just as good off the court as you do on it .
So far , the women ’ s Legacy skirt and the men ’ s Icon shorts have proven to be customer favorites , but the
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NOVEMBER 2024 | MAGAZINE 17