PHOTO CREDIT : GOLD HINGE / RACHEL BLAIR JAHN . than 4 million participants in pickleball at Life Time in 2024 so far , with Lululemon in the pro shops and favored by many on-court employees . It ’ s a very effective way to get in front of a huge audience of pickleball players .”
Gold Hinge
As pickleball attracts a younger demographic , brands like Gold Hinge are capitalizing on the trends shaping this generation ’ s style . With a strong presence on social media platforms like TikTok , Gold Hinge has captured the attention of tweens , teens and young professionals with its versatile and fun designs .
Its pleated tennis skirts — a viral sensation on TikTok — have become a must-have for young pickleball enthusiasts . Along with simple yet stylish skorts , they offer both fashion and function , allowing players to express their individuality while enjoying optimal comfort and performance on the court .
Gold Hinge
Gold Hinge ’ s focus on comfort and functionality resonates with this active demographic . The use of fourway stretch fabrics and ergonomic designs ensures a full range of motion , allowing players to move freely and confidently .
With a wide range of apparel and accessories , Gold Hinge is quickly becoming a favorite among the younger generation of pickleball players , proving that style and performance go hand in hand . Expect to see this brand dominating holiday wish lists this year as it continues to cater to the evolving trends of this growing segment of pickleball enthusiasts .
Vuori
This California-based brand has taken the pickleball scene by storm , especially among men seeking premium activewear that seamlessly transitions from the gym to the court . Vuori ’ s emphasis on performance , comfort and style has made it a favorite for players who value versatility and quality .
The Kore Short , a staple in Vuori ’ s collection , has become synonymous with pickleball . Its athletic fit , moisture-wicking fabric , and comfortable liner make it ideal for intense matches , while the stylish design allows for effortless wear beyond the court . Many men are looking for high-quality shorts to go straight from working out at the gym to the pickleball court , and the Kore Short is a favorite .
As the weather cools down , Vuori ’ s joggers offer the perfect blend of comfort and style , both on and off the court . With soft fabrics and modern designs , they ’ re great for warming up , cooling down , or simply relaxing after a game .
Vuori ’ s emergence in the pickleball world signifies the growing demand for apparel that meets the needs of today ’ s active lifestyle . The brand has come onto the premium activewear scene over the last couple of years and will continue to grow with the sport , offering both men ’ s and women ’ s apparel . With a commitment to quality and style , Vuori is poised to become a mainstay in pickleball wardrobes for years to come .
This rise of pickleball apparel is not just a fleeting trend . It ’ s a reflection of the sport ’ s growing influence and the evolving needs of players . We ’ re seeing a real shift in how people approach pickleball apparel . It ’ s no longer just about function ; it ’ s about expressing personal style both on and off the court . •
NOVEMBER 2024 | MAGAZINE 19