7. BE CONSISTANT
Effective relationship building is a crucial ingredient in business success one way to build relationships is through social media.
Comapnies and Busiensses can not only use social media to build realtionships with customers but also with other companies. On twitter you can follow individuals or comapnies and on facebook you can "like or add as a friend"
Social media is a great way to newtork and build reltionships that will be benifical to have for any business.
You want to make sure your business you conduct on the outside is the same as the business you conduct on social media. Make sure your image offline matches your image online.
Be consistent with the message you are trying to get across online and offline to your customers.
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8. Develop Relationships