Social media is very improtant for strengthing your brand image and your customer service skills.
If you see that a customer has complained about any of your services or products make it a point to reach out and respond to them offering a solution to their problem or dissatisfaction. It will let them know that you trully care about how they feel about your products or services.
The same should be done when a customer goes our of their way to post a very postive post or tweet about your products or services. A simple like or re-tweet on their posts will show them you appreciate that they like your company or business.
5. RESPOND TO CUSTOMERS
Targeting consumers requires understanding who they are and what drives them towards the products that they consume.
The thing that makes social media different from other types of media is companys and other businesses can connect with their consumers on a more personal level. All information regarding products and services can be proveded in a photo video or post on facebook. That way the companys or businesses can stay with thier customers from the time a new product is introduced to the time it actually hits stores or becomes avalible.
Being involved with the consumer throughout this process can also provide businesses with important targeting information.
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6. TARGET CUSTOMERS