3. WORD OF MOUTH
Its always important to observe what the competition is doing as they conduct their business affairs. Social media is no different.
Its beneficial to check what your competitors are tweeting and posting about even how they layout their pages.
All of these areas can be looked at to see if they are doing things differently from you or if they conduct their social media similar to they way you do. If you see they are more effective in certain areas of their social media use that to improve your own.
If you are unsure how some of the social media sites work observe your competition and emulate what they do.
To be effective on the socila media sites you need to pay attention to what your customers are saying. They can make or break your company online.
Pay attention to what they are posting on your pages and what they are liking or tweeting about, it can tell you whether you are doing something wrong or right. Take complaints as a gift from your customers because they can help you identify problems and sometimes solutions.
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4. OBSERVE THE COMPETITION