OUTSIDE THE BOX OUTSIDE THE BOX VOLUME 1 | Page 6

STEPS TO DEVELOPING EFFECTIVE SOCIAL MEDIA

Before your company enters the social media world , reserch should be done.

Develop a list of social media sites where your comapny or business can effectily communicate with your customers.. The list will most likely start off with Twitter, Facebook, LinkedIn, and a few select blogs and forums.

Check out each of the social media sites on your list and do additional research to determine where your company whould be most effective. This can be done by searching for your brand name, your competitors, and your target keywords. Listen to what’s out there and use that information to identify, and understand your target market and what sites you should use to reach and communicate with them.

1. RESERCH AND MORE RESERCH

The information you post needs to be relevant to your customers and old information is not it.

Use sites like facebook and twitter to keep your customers up to date with your company's or businesses newest product or services.

Provide daily posts or tweets on what your company or business is currently doing or if you have upcoming events or sales and if you are introducing a new product .

The more up to date you keep your customers the better you look in the eyes of your target market.

2. BE UP TO DATE

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