HEARING CARE
Adults with hearing loss who actively use
hearing aids can reduce the risk of cognitive
decline associated with hearing loss.
and remembering than older
adults whose hearing is normal.
Social isolation and the resulting
depression and health issues
have long been recognized as
increased risk factors for dementia
and Alzheimer’s disease.
A Wake-Up Call
Having trouble hearing but
reluctant to try hearing aids? New
research findings about hearing
loss and healthy brain aging may
provide just the incentive you need.
can also negatively impact speech
understanding and comprehension
and other cognitive activities,
such as memory. A number of
studies have shown correlations
between untreated hearing loss
in older adults and a greater
risk of cognitive decline.*
They are more likely to
develop problems thinking
A study lead by Professor Hélène
Amieva, a leading researcher
in the Neuropsychology and
Epidemiology of Aging at the
University of Bordeaux, France
found that adults with hearing
loss who actively use hearing aids
can reduce the risk of cognitive
decline associated with hearing
loss. A person with hearing loss
using hearing aids has the same
risk of mental decline as a person
with normal hearing. Researchers
suspect that is because with
better hearing, you are able to
once again participate in social
activities – and that stimulates
*Amieva et al. (2015). Self-Reported Hearing Loss, Hearing Aids, and Cognitive Decline in Elderly Adults
your brain and helps to lower
your risk of cognitive decline
associated with hearing loss.*
Brain First Technology
Is a yearly hearing evaluation
part of your family’s good health
checklist? If you haven’t had your
hearing checked, you’re missing an
important component of everyday
health care. The upsides of regular
hearing care are obvious. And
when hearing loss is detected,
there are many modern, discreet
hearing solutions available –
far more than even 10 years
ago. Today’s hearing solutions
feature innovative features and
functionalities that make it easier
to join in conversation and enjoy
the world of sounds around us.
The latest innovations in hearing
technology are helping to give the
brain what it needs to hear. The
innovative “brain first” approach of
Oticon’s BrainHearing™ technology
preserves as much natural sound
and detail as possible so that the
brain receives the quality input
needed to make sense of sound.