Module Overview
Our Level 3 Digital Marketer programme will allow your employees to apply the knowledge and on-the-job experience giving them a great knowledge base to kickstart their career in Digital Marketing.
The Business Environment Social Media Concepts and Branding Tools, Techniques and Tracking
They will understand how marketing fits into business objectives and the current state of the marketing environment across different sectors.
In this module they will be given the underpinning knowledge they need to be able to produce a marketing plan, considering competitor analysis and market segmentation.
For this module, they will be introduced to the concepts of social media, setting up social media sites, managing relationships and scheduling content. They will then learn the fundamentals of branding.
They will be given a knowledge of SEO and how to run campaigns through Google AdWords, whilst understanding how to link these with keywords.
As an online module using up-to-date tutorials from industry experts, they will gain an insight into tools that are relevant to their job role.
Sales, Segmentation and Strategy SEO and Paid Search Collaboration and Security
As an online module, learners will be equipped with a knowledge of how to work safely and securely online, considering tools that allow collaborative working.
Copywriting and Etiquette
They will understand the importance of communicating effectively across multiple platforms, considering tone, culture and appropriateness, and will learn how copywriting theories can be applied.
Content Management System Website Creation
They will understand how websites are managed through Content Management Systems, and will be able to set up websites on basic CMS tools including SEO.
Coding and Logic
They will understand the principles of coding including software languages, compatibility of code on different platforms and components involved to make the web work.
In addition to this, participants will be partaking in workshops in Google IQ and Ethics which will allow for additional knowledge and portfolio work.
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