Our Apprenticeship Levy Solution Apprenticeship Levy Prospectus | Page 45

Overview
Our Level 3 Digital Marketer programme is designed to equip your employees with the fundamentals
of Digital Marketing, giving your business the foundations for growth.
During the 15 month programme, they will cover topics allowing them to help your business identify
Benefits of this Programme
Your employees will learn to:
• Gain an understanding of how marketing
supports your business objectives.
• Develop the knowledge required to produce
a marketing plan, considering competitor
analysis and market segmentation.
• Understand the fundamentals of branding
to develop your brand guidelines.
• Be able to run a social media marketing
campaign to generate leads and increase
awareness.
• Be able to use SEO and paid search to run
an online marketing campaign.
• Develop an understanding of how to work
safely and securely online.
areas for growth, increase your visibility in front of your target market and generate quality leads.
Topics covered include: social media marketing, branding, market segmentation and marketing
strategy. We have worked with employers to develop this programme, giving you the skills and
knowledge your business, and sector, requires to flourish.
Industry Recognised Qualification
On completion of the programme, your employees will be awarded with a BCS Level 3 Digital
Marketer qualification, allowing them to join as an Affiliate (Professional) member of the CIM
(Chartered Institute of Marketing) and/or Associate membership of the BCS (British Computer
Society).
Your employee will also receive a Google Analytics IQ qualification. This shows their proficiency with
Google Analytics giving your business insight into which parts of your marketing activity is working
and which need improving.
Typical Job Roles
Learning and Assessment
These are just a few typical job roles that would fit
our Digital Marketing programme:
15
Months
Length of
Programme
This programme will last for 15 months, with your employees attending
sessions arranged with their learning coach and yourself. The frequency of
these sessions will depend on which modules you and your employee agree
to undertake and we will work with you to establish the timetable for your
employee’s sessions.
Your employees must submit a portfolio of evidence comprising of workplace
tasks, which will relate to evidence gathered throughout the programme.
• Digital Marketing Assistant
• Digital Marketing Co-ordinator
• Campaign Executive
• Content Co-ordinator
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