Online stores
Purchasing products online as opposed to in store shopping is a relatively new type of purchasing goods, online retailers can serve as a international purpose in reaching markets further from the origin. This can prove to be a way for retailers to reach a higher profit. Many retailers are adopting this method along side brick and mortar stores. Customer service is different, enquirers are hoped with emails, instant messaging services and filtering systems are used to meet customers needs. Online shoppings customer base is highly made up of younger people as they have the most access to technology.
Multiple retailers
Multiply retailers offer products to customers through a number of retail channels, including in store, online or catalogues. Retailers that fit in this category are Topshop, H&M, Zara and Next. Stores are usually found on popular high streets, that are easily accessible. They offer products to fit most target markets, products are fast fashion that is on trend, so the price is affordable to all customers. Customer service is minimal, customers will have to approach a member of staff if assistance is needed.
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