Community
G RA SSROOTS PR OMOTION OF CHI ROPRACT I C
E
very day there are chiropractors across Ontario working to promote the profession
on a volunteer basis. Each of them will tell you that their drive to give time and
energy in this way is deeply rooted in their love of chiropractic and their belief that
chiropractors can be making an even greater contribution to Ontario’s health than
they are today. These three chiropractors exemplify these efforts.
S
ince graduating from the Canadian
Memorial Chiropractic College
(CMCC) in 2006, Dr. Katherine
Tibor has spent many evenings and
weekends sharing her story and the story of
chiropractic with a wide array of audiences.
“People often ask me how many years it
takes to become a chiropractor. By making
people aware of how in depth our training
and knowledge is, people understand that
chiropractic does in fact have a true place
within health care,” Dr. Tibor said.
In addition to building the credibility
of chiropractic, Dr. Tibor also focusses her
outreach efforts on raising the profile of
the profession. “When we get involved in
community events we allow people to put a
face to chiropractic,” she believes. Dr. Tibor
sees it all the time. Someone approaches
her at a community event with a look
of hesitation on their face. After a few
moments of dialogue, that person has come
to understand chiropractic and how it can
help them deal with specific concerns. Their
spouse is typically the next person in line.
Dr. Tibor encourages all chiropractors
to find opportunities to share the benefits
of chiropractic in their communities. Get
started by tapping into your existing social
network. “You'll be amazed at how many
people will be willing to connect you with
the health and wellness coordinator at their
office or invite you to offer a lecture their
church,” she counsels. “And keep it fun! You
can be informative and entertaining at the
same time.”
W
hile pursuing her
undergraduate degree at
Western University, Dr.
Paulina Reiban was heavily involved with
the university’s Service Learning Program.
The program allows students to travel
abroad while volunteering for worthy
causes. This past October, she opened Back
2 Action, a free biweekly chiropractic clinic
within The Canadian Centre for Refugee
and Immigrant Health Care. “I sought
ways to offer my specialized services in our
own backyard, and to my surprise, there is
more help needed here than I thought there
Dr. Amy Brown speaks with a student and Dr. Katherine Tibor participates in a panel discussion at CMCC’s Practice Opportunities 2014.
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SPRING 2014