ON Chiropractic Spring 2014 | Page 23

ON Chiropractic Dr. Katherine Tibor Dr. Paulina Reiban Dr. Jenna MacFarlane COLLEGE: Canadian Memorial Chiropractic College (CMCC) 2006 COLLEGE: Canadian Memorial Chiropractic College (CMCC) 2012 COLLEGE: Canadian Memorial Chiropractic College (CMCC) 2009 PRACTICE LOCATION: Don Mills PRACTICE LOCATION: Toronto PRACTICE LOCATION: St. Catherines would be,” Dr. Reiban said. Dr. Paulina Reiban has been in practice for just over a year and a half and has already discovered what many more seasoned chiropractors have learned: the potential market for chiropractic care is huge. That is why she focuses her volunteer work on demonstrating how chiropractic care can help Ontarians live healthy, active lives. Dr. Reiban offers Workplace Health and Safety presentations to employees of local businesses on MSK disorders and ways to reduce time loss at work. She observes that by engaging with managers, supervisors and executives, chiropractors not only attract patients to the profession, but can also expand access to care. “As leaders become more aware of our services and expertise, they are more likely to encourage the inclusion of chiropractic services within the extended health care benefits that their companies provide.” I n addition to reaching members of the public with the message of chiropractic care, it is important to reach stakeholders as well. From community activists to health charities to other health care professionals, there are many opportunities to promote the profession and its many benefits. Dr. Jenna MacFarlane, a 2009 CMCC graduate, has focussed her outreach work in the area of stakeholder engagement. Dr. MacFarlane served as the 201