A GROWING AUDIENCE
30
On average, people are likely to see
30 OOH signs per day across the five
major markets: 17 in Adelaide, 30 in
Brisbane, 28 in Melbourne, 16 in Perth,
and 41 in Sydney. Since 2010, OOH audiences have grown
23%, outstripping population growth
of 14.9% for the same period. OOH advertising now reaches 93% of
Australians daily across the five major
markets: Adelaide, Brisbane, Melbourne,
Perth and Sydney.
See p. 6 See p. 9 See p. 9
Nine out of 10 people leave home each
day, making an estimated 52 million trips
– commuting, shopping, and socialising. In 2017, OOH audiences grew by 2.2%,
an increase of 200,000 since 2016. The number of OOH advertising faces
measured by MOVE increased to 81,980
in 2017, up from 80,300 in 2016.
See p. 17 See p. 17 See p. 17
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