OMA Annual Report 2017 180504_OMA Annual Report_Single Pages | Page 4

01 The year in Out of Home We connect brands with people RECORD RESULTS The OMA celebrated the success of its members and the Out of Home (OOH) industry, both locally, and abroad. Net media revenue for 2017 increased 6%, reaching an all-time high of $837 million, with 47.3% attributed to digital OOH. The Commercial Advisory Service of Australia reported the OOH share of advertising spend is 5.9% of the $14.1 billion total advertising spend. See p. 38 See p. 40 See p. 42 GOOD FOR FUTURE CITIES The OOH industry continued to embrace digital opportunities, and invest in technology. With $1 out of every $2 in OOH revenue returned to governments and other landlords in rent and taxes, the channel has helped fund the development and upkeep of essential public infrastructure. OMA members continued to build and maintain over 17,000 items of community infrastructure valued at $352 million, such as bus shelters, kiosks, park benches, pedestrian bridges, and telephone booths. See p. 18 See p. 29 See p. 29 OMA members supported National Missing Persons Week with a campaign that reached 8.5 million people in one week and was valued at almost $1 million in advertising space, printing and other services. OMA members donated $36 million in media services and advertising placement to over 220 community groups and charities. The OMA presented Digital Disruption: How Out of Home can help your city at the Planning Institute of Australia’s National Congress in Sydney, highlighting OOH’s contribution to urban centres, now and into the future. See p. 29 See p. 29 See p. 34 2