01 The year in Out of Home
We connect brands
with people
RECORD RESULTS
The OMA celebrated the success of its
members and the Out of Home (OOH)
industry, both locally, and abroad. Net media revenue for 2017 increased 6%,
reaching an all-time high of $837 million,
with 47.3% attributed to digital OOH. The Commercial Advisory Service
of Australia reported the OOH share
of advertising spend is 5.9% of the
$14.1 billion total advertising spend.
See p. 38 See p. 40 See p. 42
GOOD FOR FUTURE CITIES
The OOH industry continued to embrace
digital opportunities, and invest in
technology. With $1 out of every $2 in OOH revenue
returned to governments and other
landlords in rent and taxes, the channel
has helped fund the development and
upkeep of essential public infrastructure. OMA members continued to build and
maintain over 17,000 items of community
infrastructure valued at $352 million, such
as bus shelters, kiosks, park benches,
pedestrian bridges, and telephone booths.
See p. 18 See p. 29 See p. 29
OMA members supported National
Missing Persons Week with a campaign
that reached 8.5 million people in one
week and was valued at almost $1 million
in advertising space, printing and other
services. OMA members donated $36 million in
media services and advertising placement
to over 220 community groups and
charities. The OMA presented Digital Disruption:
How Out of Home can help your city
at the Planning Institute of Australia’s
National Congress in Sydney, highlighting
OOH’s contribution to urban centres, now
and into the future.
See p. 29 See p. 29 See p. 34
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