02 Who we are
Big, bold and
audacious
OUT OF HOME (OOH) IS ADVERTISING FOR PRODUCTS
AND SERVICES THAT YOU SEE OUTSIDE THE HOME, ON
A VARIETY OF SIGNS ACROSS VARIOUS LOCATIONS.
OUTDOOR MEDIA ASSOCIATION
The Outdoor Media Association (OMA)
is the peak industry body that represents
the companies that display these
advertisements.
It also represents companies who own
the signs, as well as companies who
provide facilities to the OOH industry.
OMA members represent approximately
80% of the OOH revenue generated in
Australia.
OOH advertising is always on, delivering
messages 24 hours a day, seven days a
week. It is ubiquitous, innovative,
entertaining, and effective; it invites
people to look up and engage with their
surroundings and communities.
It is the OMA’s mission to build a more
sustainable industry for its members by
promoting the OOH industry and
developing constructive relationships
with stakeholders. Its activities span four
core functions: audience measurement
and data management; marketing and
communications; government relations;
and member services including advisory
and training programs.
exponential growth in OOH audience
numbers, and OOH is now the primary
media channel that connects people
with places.
Over 50% of OOH revenue is returned
to governments and landlords around
Australia, ensuring a constant and
ongoing reinvestment in technology.
This means that the industry is positioned
to deliver smart-city solutions that are
increasingly being realised and embraced.
GOVERNANCE
– T
he OMA is governed by a Board
of Directors elected by the membership.
The Board met four times in 2017 (p. 12).
– O
MA members (p. 50) adhere to an
industry Code of Ethics (p. 34) to
ensure businesses operate responsibly
and abide by the industry’s regulatory
framework.
– T
he OMA operates nationally and,
prior to July 2005, traded as the
Outdoor Advertising Association of
Australia. It was first incorporated on
1 August 1939.
The industry plays an important role
in the economy and liveability of cities.
By 2050, it is estimated that 94% of the
population will live in urban environments.
This population increase is triggering
FORMATS AND LOCATIONS
Airports
4
Bicycle stations
Billboards
Bus stations
Buses