Instant rolled oats segment is one of the fastest growing segment among
the product type of oatmeal market, owing to advantages ofered by instant
rolled oats such as easy to cook, on-the-go, and are pre-cooked. Among
distribution channel, supermarket segment is projected to witness the
highest share in the global oatmeal market, owing to the capability of this
distribution channel to ofer wide range of oatmeal products with discounts
and ofers, which gains consumer traction.
Download PDF Brochure or Get Sample Copy @
https://www.coherentmarketinsights.com/insight/request-sample/2
132
Market Dynamic
Increasing preference for healthy meal among individuals with rich source
of fber is one of the major driver for growth of the global oatmeal market.
Moreover, increasing use of oats as a part of daily meal by people sufering
from cardiovascular disorders and diabetes is driving market growth, as
consumption of oats reduce the postprandial glycaemic response, which
refers to an elevated blood glucose concentration after a meal. According to
the WHO, the number of people diagnosed with diabetes has increased from
108 million in 1980 to 422 million in 2014. The WHO also projected diabetes
to be the seventh largest cause of death by 2030.
Development of various favored oatmeal and use of oatmeal in the
cosmetic industry is expected to create lucrative growth opportunities for
the oatmeal market. For instance, in 2018, Oat Cosmetics, a manufacturer
and supplier of 100% natural, oat derived cosmetics ingredients to the
beauty and personal care industry, launched a new range called as
aurafrm, which consist of three oat-based active ingredients used to
improve skin health, boost cell turnover, and also improve complexion
radiance.
However, availability of alternatives such as cornfakes, buckwheat, and
quinoa are the key factors restraining market growth.
Oatmeal Market Outlook