•North America held a prominent market share in the global oatmeal
market in 2017, with U.S. being the major contributor to the market
growth in 2017. For instance, in 2015, the Quaker Oats Company
launched three ranges of products: Wholesome Crunch Granola, Warm
& Crunchy Oat Clusters, and Oat Granola. Moreover, in 2017, Pepsico
launched two favours of oats: Curry Magic and Chaat Style to enhance
their product portfolio and further increase the company’s revenue.
•Asia Pacifc is projected to be the lucrative market for oatmeal over
the forecast period, owing to increasing popularity and demand of
oatmeal, changing lifestyle, and shift towards convenience food in this
region. Moreover, increasing initiatives by major players to expand
their business in this region by adopting several measures is further
boosting the growth of the oatmeal market in this region. For instance,
in 2015, PepsiCo Inc., expanded their nutritional business by opening a
new facility Quaker Oats manufacturing in China.
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market-2132
Key Players
Several market players are adopting various organic and inorganic growth
strategies, in order to sustain their market position. Mergers, acquisitions,
expansions in various geographies, and new product launches are some of
key strategies followed by major players in the global oatmeal market. For
instance, in 2018, B&G Foods Inc., acquired McCann’s Irish Oatmeal brand
from TreeHouse Foods, Inc. for US$ 32 million. McCann’s ofers a range of
instant oatmeal, steel-cut oat and rolled out products, and Non-GMO project
verifed varieties.
Key players operating in the global oatmeal market include Nature’s Path
Foods Inc., General Mills Inc., Kellogg NA Co., The Quaker Oats Company,
World Finer Foods Inc., Bagrry’s India Ltd., La Crosse Milling Company,
Avena Foods Limited, Cargill Incorporated, and World Finer Foods Inc.,
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