NWTC College Program Guide 2023-2024 | Page 164

Printed : 12 / 8 / 2022 10:25:18 AM Academic year : 2023-2024
Digital Marketing - Technical Diploma
Program Code : 311045
Marketing is changing rapidly in a world where technological advances are made daily . Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology . As a graduate of Digital Marketing , you will gain valuable insights into online marketing strategies , sales tactics , content development , analyzing metrics , and how all this fits into your integrated marketing plan . Social media , mobile devices , and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign . Careers may include digital marketing coordinator , social media specialist , community manager , online content coordinator , ecommerce marketing specialist , sales support / coordinator , and digital marketing analyst . All credits from this technical diploma can be applied to meet requirements in the Marketing Associate Degree .
Delivery
Day Evening Full-time Online Part-time
Explore Locations
This program is offered at :
Green Bay
Program Costs & Financial Aid
Tuition : $ 4,671 , Books : $ 405 , Supplies : $ 50 Total Approximate Costs $ 5,126
This program is eligible for financial aid . ( https :// www . nwtc . edu / admissions-and-aid / paying-for-college )
Estimates based on in-state residency . Learn more about tuition and fees . ( https :// www . nwtc . edu / admissions-and-aid / paying-for-college / tuition-and-fees )
Curriculum
Students following the study plan below will complete the Digital Marketing technical diploma in the number of semesters shown .
First Semester 8 Week 1 10890101 - College 101 1 10104110 - Marketing Principles 3 10104176 - Consumer Behavior 3
8 Week 2
10104107 - Integrated Marketing Comm
3
10104172 - Digital Marketing
3
Semester Total 13
Second Semester 8 Week 1 10104119 - Social Media Marketing 3 10804134 - Mathematical Reasoning 3 10104174 - Marketing Analytics 3
8 Week 2
10104175 - Content Marketing
3
10135181 - Web Content Management
3
Semester Total 15
Total Credits 28
Curriculum Note : The credit for 10-890-101 , College 101 is an Institutional Requirement for graduation . Consequently , it is not part of the program requirements , but must be passed with a C or better .
Requirements for Program Entry
Apply at www . nwtc . edu / apply . Submit high school , GED , or HSED transcripts and college transcripts ( if applicable ) to transcripts @ nwtc . edu .
Tip ! Our admission advisors will assist you through every step . Have questions ? Connect with NWTC Admissions at start @ nwtc . edu or 920-498-5444 .
Program Outcomes
Develop strategies to anticipate and satisfy market needs Promote products , services , images , and / or ideas to achieve a desired outcome Utilize tools and technology for digital marketing initiatives
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