Course Descriptions
College 101 10890101 Students will utilize digital tools and resources to assess , explore , practice , apply , and evaluate both employability and learning skills . By establishing NWTC cultural values as hallmarks of success in academic , career , and personal settings the course encourages reflective , personalized development of a growth mindset and emphasizes the importance of making wise choices . To maximize the return on investment , students should take this course in their first semester as it identifies key expectations ( hidden rules ) of higher learning and professional employment . Course Typically Offered : Summer Fall Spring
Marketing Principles 10104110 Marketing management , market segmentation , market research , consumer behavior , product decisions and management of distribution , pricing , promotional decisions for strategy planning . Course Typically Offered : Fall Spring
Consumer Behavior 10104176 Examine consumer motivation and personality , information processing , lifestyles , group influences , post-purchase and post-purchase behavior in a market-based economy . Course Typically Offered : Fall Spring
Integrated Marketing Comm 10104107 Creating , coordinating and integrating advertising , public relations and marketing activities for a specific customer or audience . A campaign will be developed and presented . Course Typically Offered : Fall Spring
Digital Marketing 10104172 An introduction into online marketing content management . From content creation and scheduling to current and trending digital tools , prepare for a world that is growing and changing every day . Create the foundation for a digital strategy that utilizes key concepts . Course Typically Offered : Fall Spring
Social Media Marketing 10104119 Cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation . Course Typically Offered : Fall Spring
Mathematical Reasoning 10804134 All college students , regardless of their college major , need to be able to make reasonable decisions about fiscal , environmental , and health issues that require quantitative reasoning skills . An activity based approach is used to explore numerical relationships , graphs , proportional relationships , algebraic reasoning , and problem solving using linear , exponential and other mathematical models . Students will develop conceptual and procedural tools that support the use of key mathematical concepts in a variety of contexts . This course may be used as the first of a two part sequence that ends with Quantitative Reasoning as the capstone general education math requirement . ( Prerequisite : Next Gen Arith score greater / equal to 250 AND Rdg score greater / equal to 250 ; OR TABE A 9 / 10 Math greater / equal to 12.7 AND Rdg greater / equal to 8.8 ; OR TABE 11 / 12 Math greater / equal to 780 AND Rdg greater / equal to 567 ; OR ACT Math score greater / equal to 15 AND ACT Reading score greater / equal to 16 ; OR prep courses-contact an academic advisor 920-498-5444 ) Course Typically Offered : Summer Fall Spring
Marketing Analytics 10104174 Will equip you with a theoretical understanding of the need for data-driven marketing decisions . It also provides the relevant tools in performing data collections and analysis in delivering Return on Investment ( ROI ). Course Typically Offered : Fall Spring
Content Marketing 10104175 Has always been a staple of marketing campaigns and digital marketing has popularized the necessity for content strategies across a growing number of channels and platforms . Content takes many different forms such as print , events , podcasts , blogging , email , images , and video . Learn about the multiple forms of content and how to utilize in marketing efforts . Write , produce , or record content for a target audience . Discover content strategies to help reach marketing goals . Course Typically Offered : Fall Spring
Web Content Management 10135181 This course provides the opportunity for the learner to develop the knowledge , skills , process and understanding to build , execute , analyze and report upon web campaigns within a Content Management System . Explore techniques and tools to monitor campaigns . Execute post-campaign measurements and ROI analysis . Course Typically Offered : Fall Spring
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