Course Descriptions
Social Media Marketing 10104119 Cover the current state of social media and provide perspective on trends moving forward . Learn about the opportunities social media provides , what interactions mean for a business , and how communication has changed . A strategic plan will be developed to understand the needs of a social media marketing campaign through research , discovery , and thoughtful content creation . Course Typically Offered : Fall Spring
Digital Marketing 10104172 An introduction into online marketing content management . From content creation and scheduling to current and trending digital tools , prepare for a world that is growing and changing every day . Create the foundation for a digital strategy that utilizes key concepts . Course Typically Offered : Fall Spring
Content Marketing 10104175 Has always been a staple of marketing campaigns and digital marketing has popularized the necessity for content strategies across a growing number of channels and platforms . Content takes many different forms such as print , events , podcasts , blogging , email , images , and video . Learn about the multiple forms of content and how to utilize in marketing efforts . Write , produce , or record content for a target audience . Discover content strategies to help reach marketing goals . Course Typically Offered : Fall Spring
Marketing Analytics 10104174 Will equip you with a theoretical understanding of the need for data-driven marketing decisions . It also provides the relevant tools in performing data collections and analysis in delivering Return on Investment ( ROI ). Course Typically Offered : Fall Spring
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