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Teague started as an industrial design firm , and like many companies in the Northwest , began with Boeing back in the early 20th century .
Today they employ a principal futurist along with a host of passionate , interesting , and sincere people who don ’ t take themselves too seriously . They are over just being smart or creative , and attitudes are more reflective of creating life-changing scenarios .
Principal Futurist Devin Liddell , looks like he could , and does teach at an art school , but he is also a savvy businessman working to deliver on the promise of a future vision . He has been with Teague for 10 years and said , “ I was keen to join Teague because they make things .” He ’ s worked in the branding world before and prefers the idea of a tangible output of a product to creating communication around branding .
“ I ’ ve always looked at a brand for a proxy of understanding the future — a great brand always has a sense of optimism and forward thinking ,” he said .
If you are wondering if a futurist is something like a Dalai Lama or a soothsayer sitting atop a mountain in robes , Liddell is not that . He is a guy who goes to the office and conducts a lot of research . He listens and works with a team of thoughtful people to bring new ideas forward .
When thinking about taking an idea from concept to fruition , let ’ s go back to Emirates . Maxwell said that Emirates highly values their customers and the experience they have on a flight . “ The senior folks pay attention to design ,” which she said doesn ’ t always happen in aerospace .
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