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She cited that in many companies there is a realization of what design can bring to the market and its effect on competition . But ultimately , she said understanding the customer experience and designing for it , is what creates repeat customers . “ That is the advantage through design , the impact it creates on people ,” she added .
Creating impact , continually and with a variety of customers is what Teague aims to do . In the airline industry , Teague keeps energy flowing with Senior Director of Airline Experience , Anthony Harcup . The enthusiastic leader said his role is to “ bring brands alive in the cabin .” He ’ s worked in industrial design for 22 years and is motivated by the details , but also understands the fiscal impacts for his clients .
He said regarding airline seats , for example , that they are foundational to the airline experience . He said , “ There have been some innovative approaches to help with the comfort of seats .” But he noted that there needs to be an awareness of the facets of the seat — the lightness , the form , and the cost . But he doesn ’ t discount , “ The shape of the seats should better accommodate the human body .”
12 NORTHWEST AEROSPACE NEWS