Northwest Aerospace News August | September Issue No. 10 | Page 37

M atthew Coder, the manager of inflight experience with Alaska Airlines, put it like this, “At RedCabin Seat- tle it was nice to be able to focus on one rather impactful interior feature. When it comes to the airlines themselves and the seat manufacturers … we do the exact same thing, we sell seats!   This is a very important symbiotic relationship. The better the seat design, the more likely an airline will purchase it.  The better the seat design, the easier it is for the airline to sell seats to the traveling public. To have a RedCabin event without the airlines and seat manufacturers in the same room together would be the same as going to marriage counseling without your spouse!  It is about the relationship.” Boeing VP of Strategy, Shelia Remes RedCabin Founder and CEO Monica Wick Discussion on value of early collaboration (left to right) Jose Pevida SVP Engineering Product Development Haeco Americas Cabin Solutions AUGUST| SEPTEMBER 2019 Business ISSUE NO. 10 Sekisui 37 and Ben Smalley Aviation Market Manager SPI.