Northwest Aerospace News August | September Issue No. 10 | Page 36

M aybe it was this desire to meet those demands or to explore options in an environment that was not a formal internal report or high-level staff meeting that set the tone for the RedCabin Summit. For two full days we heard from industry giants focused on the topic of creating a better customer experience, in a room full of companies who would identify themselves as competitors. This was a true collaborative event. We participated in workshops to openly discuss current design and ways to improve upon it. There was also much discussion on futuristic concepts not yet implemented in current design. The feeling that prevailed was that we were “one group” of aerospace industry professionals discussing ways to make positive changes for the millions and millions of daily customers flying in commercial aircraft. 36 NORTHWEST AEROSPACE NEWS Simona Boltaron CEO Dean Li, discussing opportunities