23
THE BASIC MARKETING MISTAKE YOU ’ RE PROBABLY STILL MAKING
Short and sweet : Are you going wide instead of deep ?
For example , if you ’ re in online marketing , are you trying to reach every new marketer out there ?
If your niche is gardening , are you trying to reach every vegetable gardener on the planet ?
And if your niche is dating , are you targeting every single male – period ? Then you ’ re going too wide . By appealing to everyone , you appeal to no one . I once coached a woman who wanted to start a newsletter for parents . All parents . Of every age of child , 0-18 . Who lived anywhere on the planet .
I spent half the coaching session trying to talk her out of this strategy , or rather , lack of strategy . She could not be dissuaded . And I never heard from her or her newsletter again . My guess is she ’ s still stuck working the 9-5 job she was trying so hard to leave . What should she have done ? Targeted brand new first time parents , or parents of 0-2 year old children , or middle class working parents of annoying teenagers , or adoptive parents , or frustrated foster parents , or … … you get the idea . Broad niches will keep you broke and frustrated . Narrow niches will make you rich . It ’ s that simple .