Nomad Internet Marketing Magazine February 2017 Issue 02 Issue 02 | Page 22

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THE COUNTER-INTUITIVE APPROACH TO HIGHER CONVERSIONS IN I . M .

You might think the best way to make sales in the online marketing field is to promise lots of money for very little effort .
After all , we see these products that promise you ’ ll rake in the dough simply by tapping your toes three times and whispering you want to get rich . Which makes for great fairy tales , but frankly your average Joe isn ’ t buying it . You know what people say ( and believe ) … “ If it sounds too good to be true , it generally is .” The fact is , there are folks who make hundreds of thousands of dollars online each year . Some do it each month . A few do it each DAY . So just because it sounds too good to be true doesn ’ t make it so . But it will scare away a lot of buyers , because they don ’ t believe THEY can make a ton of money from home . And those programs that promise the moon for a few clicks ? Their refund rates tend to be in the 50 % range . Ouch . Plus , you ’ ve got to wonder how well they sleep at night . So , what ’ s the counter-intuitive approach to increasing your conversions in the make money online / internet marketing field ? It ’ s simple , really . Tell them they ’ re going to have to WORK . Tell them they ’ re going to have to put in an EFFORT .
And the results they get will depend on what they actually DO .
Obviously , any business is going to take work . But if you don ’ t TELL them it will take work , they will likely mistake you for a scam .
So be honest and open about how much effort it will take .
And you ’ ll find your products not only sell well , they also continue to sell for a long time to come .