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• Dream - What does she want most out of her life ? ( Suzy wants to travel . She dreams of being financially independent enough to take her kids on trips the broaden their lives . When she was a high school student , she took a class trip to Europe that changed her life . She wants to continue those experiences with her family .)
• Problem type - What ’ s the biggest problem the client faces today ? ( The day job doesn ’ t pay enough for she and her family to have the kind of active lifestyle they want right now AND move toward her dream , so she ’ d like to create an online business that supplemented or even replaced her income . The problem is that she doesn ’ t know how .)
• More about the problem - Be specific about the problem . ( Family travel can be very expensive so she really is interested in discovering how to minimize those costs while increasing her income . She believes there ’ s a market for frugal travelers who love to travel for experience . And she believes she can create a business that she can do with minimal effort from anywhere around the world while she ’ s traveling . She needs to figure out how to find that audience .)
• What ’ s holding them back ? - Be specific about the biggest issue . ( Suzy is frightened of technology . So , she needs to find the right people who can help her build the infrastructure . She doesn ’ t know who to trust yet , so she doesn ’ t do anything .)
• What solutions have they tried ? - Describe the solutions and the results . ( She tried to do this on her own , but found the learning curve to be very steep and her time to be very limited because of family commitments . Then , she hired a friend to help her build a website and the necessary infrastructure but it wasn ’ t very professional and she didn ’ t like it , but she couldn ’ t tell the friend because he did it for so little money . Now , she ’ s ready to find a more professional approach , but isn ’ t sure how to find the right company .)
• Are they committed ? - Has your client demonstrated serious commitment to the solution ? ( Suzy has tried several times to get started , but has not met the kind of success she was hoping for . But she continues to be encouraged . She ’ s recently attended a couple of training workshops to learn more about the business building process .)
Commitment is important . It ’ s really the driver for the action that needs to happen to fulfill your dreams and keep hope alive . ( Read more about that here !)