Dig a little deeper and you’ ll be much happier with your results...
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" Are You Getting Social to Get More Exposure?"
Dig a little deeper and you’ ll be much happier with your results...
With more than 40 % of all traffic coming from Social Marketing these days, you absolutely MUST be active on social media.
As on online business person, your goal always should be: For every action, there’ s a marketing result. But of course, the fastest way to become inconsequential on social media is to sell, sell, sell. Instead, social media is all about share, share, share.
Building your audience, being incredibly helpful and becoming a recognized expert in your field is your main goal with social marketing marketing.
Here is a 2-step process to help you be more effective on social media:
Step 1: Who is your client?
Some people do this backwards. They build an audience and then find out who that audience is only to discover that they’ ve attracted the wrong audience. Oops. The better approach is to create a very clear picture of your ideal client first. Then, create content that attracts that client.
Some people call this a customer avatar. Ideal client works too!
Here are a few questions to ask about your ideal client? Since you’ re an online marketer, we’ ll focus on the problem and solution approach.
Our goal is to create a picture of this person that can become your friend who you write to on a regular basis. It’ s best to tape his / her picture to your wall. Be that specific.
• Name- Yep, give your ideal client a name. Any name.( Suzy)
• Gender- Is your expertise most appropriate for women or men?( Women)
• Location- Where do they live? What’ s the address?( 900 Myrtle St. Atlanta, GA)
• Age- Not 18-24, or 45-55, but be specific.( She’ s 38)
• Job- What’ s the skill set or job function?( Works full-time as a business analyst with a telecom company)
• Education- Be specific.( She graduated from Georgia State in with BS in Business Administration)
• Marital status- Married, Single, Divorced- be specific.( Married 12 years)
• Children- How many and what are the ages?( one 11-year-old boy, and one 8 year old girl)
• Income- What is the annual income?( Suzy gets $ 75,000 per year from her job)
• Interests- What does the client do in their spare time?( Suzy loves to read, is very active in the kids’ sports program and plays tennis on Saturday morning)