THIS LEAD MAGNET DOUBLES LIST OPT-INS
You ’ re familiar with how lead magnets usually work – you offer visitors a report or some other incentive for joining your list . Depending on your traffic source and the strength of your offer , your optin rate could be anything from almost non-existent to 30 % or more .
Here ’ s the problem – EVERYONE and their uncle is offering some type of incentive to get people to join their lists . And because of this , visitors have become more and more cautious about giving away their email address .
So what can you do to increase and possibly even
DOUBLE your opt-in rate ? Change things up a bit , like this : Step 1 : Create a dynamite lead magnet with great information on how to do something . For example , maybe it ’ s a case study : “ How Janis Smythe made $ 4,294 in 12 days using XXX technique .”
If you ’ re just starting out and you need a case study to use , start Googling . Don ’ t forget to let the person know you ’ re doing a case study on them , because in this case you really should get permission first .
Or omit the names and fictionalize the personal details . That works , too .
Step 2 : Write an excellent sales page . Yes , you ’ re giving the report away , but you still need to entice people into wanting it .
Step 3 : At the bottom of the page , and perhaps to the right as well , put a download button . That ’ s right – no opt-in form at this point , just a ‘ download it now ’ button .
Step 4 : Split your report into two sections . The first section is the introduction and overview . What they ’ ll need to do this , how much money they can make and the success they can have , and so forth . Don ’ t make direct promises , of course . Follow FTC guidelines .
The second half of the report is the payoff , the actual technique and how to do it step by step .
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On the bottom of the first section , tell the readers that the step by step blueprint is in Part 2 . Sneaky , right ? It gets better : Place TWO links on the last page of the first section – one where they pay $ 17 to buy the second half of the report ...
And a second link where they get the report for FREE in exchange for their email address . Both links go to the same webpage . Step 5 : Create the webpage for the second half of the report . Give them the option to pay $ 17 and the option to get it in exchange for their email address .
You should get extremely high opt-ins using this method . Having the payment button there makes it look like they are getting an extremely good deal by giving you their email address .
And oddly enough , once in a while someone will actually pay for the second half of the report . Don ’ t ask me why , but they do . And that ’ s okay too .