Meet Suzy
You now know a lot about Suzy. Here’ s a picture of her. She’ s not particularly happy because she hasn’ t yet accomplished what she wants in life.
She has a good job and is very computer literate.
She lives in midtown Atlanta( a fairly liberal portion and urban part of the city) and keeps little mementos of her travels around her. Notice the Buddha on the desk behind her.
She’ s a serious person determined to accomplish her goals.
Your goal is to find more people like Suzy on social media for your business.
Step 2: Understand where your market hangs out.
According to the Pew Research Center, Facebook is the king of the hill BY FAR, with 79 % of users in the U. S. using Facebook.
That’ s 8 out of 10 people with a Facebook account. It’ s twice that of Twitter, Pinterest, Instagram or LinkedIn.
But that doesn’ t mean Facebook is right for your audience. You still have to do the research to find out where your market goes for it’ s social influencer activity.
Remember that word“ influencer” because it’ s the the key to your strategy.
You want to become an influencer and you want to associate with other influencers, because that’ s the fastest way to becoming a recognized expert in your field- emphasis on YOUR field.