BLOGGERS: READERS LOVE YOUR MISTAKES
( So give them what they want)
Your readers probably enjoy hearing about your latest exploits and victories.
They like to hear how you made $ 10K in a day, especially if you give them all the details so they can try and duplicate your success.
But do you know what they love hearing even more? Your failures. Your muck-ups. The time you fell down the stairs stone cold sober while holding your best friend’ s wedding cake.
The time you thought you were so smart, you had found a brand-new way to sell widgets, and lost $ 1,200 in the process while gaining a closet full of maxi-widgets 2.0.
And the time you got conned, too, also makes for a great story.
So why do people love to hear about your failures?
Because they can relate. Because it shows you’ re human. Because it’ s just plain fun to know they’ re not the only ones who sometimes screw things up.
We all know the guy who brags non-stop about how everything he touches turns to gold. In fact, there’ s a word for him – BORING. Then there’ s the bloke next store who has some success, but enjoys a few failures, too. Now THAT’ S the guy we want to hang out with. That’ s the guy we can relate to. And guess what? That’ s also the guy we’ ll listen to and buy products from. So go ahead and regale your readers with tales of your failures. They’ ll love you for it, and in the end, so will your bottom line.
HOW TO MAKE EVEN MORE MONEY FROM YOUR MEMBERSHIP SITE
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Okay, let’ s say you’ ve had a membership site running for a few months now.
And let’ s say your site costs $ 19 a month, and subscribers stay for 4 months on average. That’ s $ 76 per member, on average. Here are two things you can do to increase your income:
First, send out an email to all of your previous members and offer them this deal – one full year for $ 97. That’ s a savings for them of $ 131 per year. And it’ s an extra profit of $ 97 for you. Next, when a $ 19 member tries to unsubscribe, make them the same offer – 1 full year for $ 97. If they say yes, again that’ s an extra $ 97 for you.
One more thing – you can also offer the annual subscription option to new subscribers, as well.
After all, your average subscriber is worth $ 76. So if you get $ 97 up front, you’ re $ 21 ahead, on average.
And you don’ t have to wait two months to get the money, either.
Determine how much your average subscriber is worth, and then play with the numbers to see what kind of deal works for you and your customers.
Cheers to a new year and another chance for us to get it right. – Oprah Winfrey