BLOGGERS : READERS LOVE YOUR MISTAKES
( So give them what they want )
Your readers probably enjoy hearing about your latest exploits and victories .
They like to hear how you made $ 10K in a day , especially if you give them all the details so they can try and duplicate your success .
But do you know what they love hearing even more ? Your failures . Your muck-ups . The time you fell down the stairs stone cold sober while holding your best friend ’ s wedding cake .
The time you thought you were so smart , you had found a brand-new way to sell widgets , and lost $ 1,200 in the process while gaining a closet full of maxi-widgets 2.0 .
And the time you got conned , too , also makes for a great story .
So why do people love to hear about your failures ?
Because they can relate . Because it shows you ’ re human . Because it ’ s just plain fun to know they ’ re not the only ones who sometimes screw things up .
We all know the guy who brags non-stop about how everything he touches turns to gold . In fact , there ’ s a word for him – BORING . Then there ’ s the bloke next store who has some success , but enjoys a few failures , too . Now THAT ’ S the guy we want to hang out with . That ’ s the guy we can relate to . And guess what ? That ’ s also the guy we ’ ll listen to and buy products from . So go ahead and regale your readers with tales of your failures . They ’ ll love you for it , and in the end , so will your bottom line .
HOW TO MAKE EVEN MORE MONEY FROM YOUR MEMBERSHIP SITE
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Okay , let ’ s say you ’ ve had a membership site running for a few months now .
And let ’ s say your site costs $ 19 a month , and subscribers stay for 4 months on average . That ’ s $ 76 per member , on average . Here are two things you can do to increase your income :
First , send out an email to all of your previous members and offer them this deal – one full year for $ 97 . That ’ s a savings for them of $ 131 per year . And it ’ s an extra profit of $ 97 for you . Next , when a $ 19 member tries to unsubscribe , make them the same offer – 1 full year for $ 97 . If they say yes , again that ’ s an extra $ 97 for you .
One more thing – you can also offer the annual subscription option to new subscribers , as well .
After all , your average subscriber is worth $ 76 . So if you get $ 97 up front , you ’ re $ 21 ahead , on average .
And you don ’ t have to wait two months to get the money , either .
Determine how much your average subscriber is worth , and then play with the numbers to see what kind of deal works for you and your customers .
Cheers to a new year and another chance for us to get it right . – Oprah Winfrey