Beyond ‘likes,’ ‘shares’ and Engaging the public in the age of social media
By Jayvee Vallejera
“I love the CNMI and I’m willing to do whatever it takes to help our community—even if it means sometimes acting silly,” Del. Kimberlyn King-Hinds said, explaining the lighthearted and funny videos her office has been posting on her Facebook and Instagram pages.
One video clip shows the Northern Marianas delegate digging through a purse for her passport, which she thinks is the world’s hide-and-seek champion.
Another video, titled “Social media vs reality,” shows the delegate and a staff member doing a parody of The Tonight Show’s musical segment. King-Hinds lip-syncs to Natasha Bedingfield’s hit “Unwritten,” while one employee bangs on a gavel and another blows on a small air horn in a skit.
The goal is to create a brand that reflects King-Hinds’ outgoing personality and social media coordinator Ali Ogo, for the videos, which he also shoots and edits. “I try to give the public as much creative freedom, and I trust the product that they want to deliver,” she said.
Her funny videos, posted on Fridays, often show King-Hinds' way of wishing everyone a happy weekend. Serious content related to the delegate’s work in Washington, D.C., and in the CNMI is posted other days of the week.
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