Why a
Newsletter?
A Newsletter opens a new channel of
communication. The existing channels of
communication are for our internal
community but the newsletter opens up a
new channel of communication with the
external world. Publishing a regular
newsletter can be an essential part of any
communication strategy.
Expanding the reach
With newsletter we expand our reach.
Students and faculty are an integral part of
college's overall network but there are many
people who are outside the campus but are
interested in knowing what is happening in
the college. Newsletter is for an extended
audience. Newsletter will help in branding
the college to external community, be it our
own alumnus, prospective students,
industries and many others.
other societies also to come up with their
own newsletters in case if they have already
not done so.
Our audience
We first defined our audience which has to
be targeted. The audience was our own
faculty, staff and current students, alumni,
researchers, society members and
prospective students. Though we have
begun with a single newsletter catering to all
these, we have plans to separate out in
future and bring out individual newsletters to
each one of these segments catering to
their specific needs ( open houses for newly
j o i n i n g s t u d e n t s, n e w s c h o l a r s h i p s,
international programs, new research
projects etc) .
Our schedule and the team
Sharing our experience We have planned to bring out a fortnightly
Newsletter. It will be a online newsletter
brought out on 15th and 30th of every
month. It will first be uploaded on to our
society website and an intimation about
this, a list of contents, will be sent to all
subscribers through bulk mail. We tried with
MailChimp, the bulk mail provider who
provides for 2000 mails free of cost.
The HKE Education Society governs around
49 colleges. We hope our experience in
publishing a Newsletter that it may help As regards organization , we planned for a
chief editor and two co-editors. In addition
there will be an “Issue Editor, a chief editor
By offering a regular dose of college related
news and information we stay connected
with the community around us. Through
Newsletter we connect up with our students
or faculty even after they graduate or retire.
When they stay subscribed to newsletter they
preserve the relationship with the college.