BHHS FLORIDA REALTY | ONBOARDING ACTIVITIES
VI – SETTING UP BUSINESS & MARKEITNG TOOLS VIA THE RESOURCE CENTER
Berkshire Hathaway HomeServices REsource Center offers an incredible array of personal and property marketing products , complete digital marketing offerings , training resources , and networking opportunities . You ’ ll also find branded stationery and merchandize available for purchase in The Shop , your ACE social media management tool , your SAGE CRM tool , Buyside / Buyer Match home valuation and marketing suite , and the Adwerx advertising platform as well as training videos and materials .
Not all Realtors utilize all features of the REsource Center , and that is just fine . The menu is extensive . Plan to spend time exploring so you can decide which tools and resources will most benefit your business .
MARKETING RESOURCE
Master Market a Property and Market Yourself in this section of the REsource Center . Here you ’ ll find dozens of attractive , free , branded , customizable templates available for postcards , ecards , flyers , electronic and traditional newsletters , ads , social media images , banners , and more suitable for different occasions , audiences , messages , products and services . It ’ s like having your own marketing and ad company on staff . To maximize your use , be sure to review your Marketing Resource profile to ensure current information and link your social media accounts to it .
• Upload your database of contacts into the Contacts section of Marketing Resource . Find the Contacts tab on the top menu . This will allow you to begin sending digital and print marketing materials immediately to your sphere directly from the Marketing Resource , independent of a CRM or other platform . You can segment your contacts into groups , such as seller , buyer , family , etc . This is the fastest way to start sending branded communications to your sphere .
SOCIAL MEDIA RESOURCE
Think of this as your personal Hootsuite on steroids . Be sure to review and update your profile as needed here , also , and connect all social media accounts and websites . You can manage your SM presence , content and postings , connect your listings , and see real-time analytics for your social media from this ACE by RISMedia platform .
THE I . Q . SYSTEM
I . Q . is a collaborative effort dedicated to providing you with systems and ideas to bridge the loyalty gap in the real estate industry . It contains explanations , playbooks , how-to guides , best practices , and business-building ideas to help you become more influential in your marketplace . Start by completing a quick assessment , watching a video , and downloading the Agent Orientation Guide .
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