New York Avenue Corridor Strategy Adopted Report New York Avenue Corridor Strategy Adopted Report | Page 119

NEW YORK AVENUE CORRIDOR STRATEGY
Pools & Patios
Formed during the postwar Baby Boom, Pools & Patios has evolved from a segment of young suburban
families to one for mature, empty-nesting couples. In these stable neighborhoods graced with backyard
pools and patios--the highest proportion of homes were built in the 1960s residents work as white-collar
managers and professionals, and are now at the top of their careers.
Lifestyle Traits
 Shop at high-end department stores
 Buy 1950s nostalgia music
 Sunset magazine
 American Experience TV
 Mercury Mariner SUV
Demographic Traits
Ethnic Diversity:
Presence of Kids:
Age Ranges: Age
Education Levels:
Employment Levels:
Homeownership:
Urbanicity:
Income:
Income Producing Assets:
111
White, Asian, Mix
HH w/o Kids
45-64
College Grad
Professional
Mostly Owners
Suburban
Upper-Mid
High
FINAL REPORT | SEPTEMBER 2013